Apparently, “six seven” is a thing now. Or should that be “six sevuuuhn”. I know this because my six-year-old keeps saying it — loudly, proudly, and at completely random moments. In the car, in the bath, halfway through his cereal. I asked him what it means, and he just shrugged. Which is fair enough, because even the internet isn’t totally sure.
“It’s just something we say,” he told me.
As far as I can tell, “six seven” started life as a lyric in a US rap track called Doot Doot (6 7) by an artist named Skrilla. From there, it made the jump to TikTok and Reels, where it became a meme: people shouting “six seven!” while doing a kind of daft hand gesture — palms up, see-sawing like they’re weighing invisible fruit. There’s no real message behind it. It’s just… a thing.
And now, it’s escaped into the real world — classrooms, playgrounds, and, apparently, my living room.
What’s The Point Of It?
None whatsoever. That’s the beauty of it. Kids have always loved nonsense. If it makes adults frown and teachers sigh, even better.
The whole point of “six seven” seems to be that there isn’t a point. Someone says it, someone else repeats it, everyone laughs, and before you know it, there’s a small army of children yelling “six seven!” on the school run. It’s the perfect playground currency — completely random, totally silly, and 100% incomprehensible to grown-ups.
It’s also the kind of thing that spreads faster than head lice. Social media gives this stuff rocket fuel. What starts as a joke on TikTok ends up being parroted by kids who are far too young to even have phones.
From Rap Track To Year 1 Class
The phrase’s rise has been weirdly fast, even by internet standards. Skrilla’s track wasn’t exactly a hit — it just contained a catchy line that people started quoting. Then came the edits: TikTokers clipped the “six seven” lyric over basketball highlights, reaction videos and comedy skits. The rhythm made it easy to shout. The absurdity made it funny.
Before long, it wasn’t about the song at all — it was about the noise. Teenagers started using it as a punchline. Influencers joined in. Then the younger crowd copied them, just like they do with dances and catchphrases. Somewhere along the way, the actual meaning disappeared completely, and “six seven” became a kind of code for “I’m in on the joke.”
By the time it reached UK schools, it had lost all connection to the music — it was just a phrase to shout for fun. Teachers started hearing it whenever someone mentioned page 67. Parents started hearing it at home. And now, even the kids who’ve never heard the song are shouting it anyway.
It’s a real “if you know you know” situation. Except hardly anybody really knows, but they say it anyway.
So Why Are They All Saying It?
Because that’s what kids do. They copy, they join in, and they love anything that feels like an in-joke. It’s the same reason we all used to shout “bogies!” in public thanks to Dick and Dom in Da Bungalow. Or why every playground once rang out with “Why are you running?” and “It’s Wednesday, my dudes.”
Most of them don’t know or care where it came from — it’s just fun to say. “Six seven” is nonsense with rhythm. It sounds like something. It feels like it means something. And the fact that adults don’t get it makes it even better.
Should We Be Worried?
Not really. It’s harmless enough. I mean I wouldn’t show them the music video but there’s no secret meaning to the phrase the kids are saying, no dodgy undertone, no worrying subtext — just an empty meme that’s accidentally become the national catchphrase for under-tens.
That said, some schools are reportedly getting fed up with the interruptions. When half a class bursts into “six seven!” every time a page number comes up, the novelty wears off pretty quickly.
If your child’s teacher has banned it, it’s probably not worth dying on that hill. But if your kid just blurts it out at home, it’s no worse than them quoting a Peppa Pig episode on loop.
What Dads Can Do About It
Nothing. Don’t fight it. This is a battle you can’t win. Just let it run its course.
This whole “six seven” business is basically a reminder of how strange, funny, and unstoppable kid culture can be. We might not understand it — or want to — but it’s their world. And they’re living it one viral catchphrase at a time.
So I’m choosing to laugh. Let them have their weird little meme. We had ours too — just swap TikTok for Top of the Pops and Fortnite dances for the Macarena.
Still, I reserve the right to sigh dramatically every time he says it in the supermarket.
Six seven indeed.