How coding girls can unlock potential and change the world

A toddler using a Cubetto Playset.

We love technology in our house and it’s amazing how much the kids already know. At just two years of age, Amelie is the youngest member of the family but is already making great strides.

Naturally, due to being a few years younger than her brothers, she’s not where they are yet, but age is the only barrier as far as I’m concerned. We treat all three children the same and often remind them that they can achieve anything they want in life.

An infographic from Primo's Coding Girls campaign showing women in IT jobs.

Sadly, things aren’t so equal in the wider world. There are gender gaps in a number of places including the science, technology, engineering and maths (STEM) sector. As things stand, only 24% of STEM jobs in the UK are held by women.

I was therefore pleased to hear that Primo Toys is campaigning to bridge this gap. For starters, over 50% of its employees are female.

Furthermore, its Coding Girls campaign aims to show that girls can unlock their potential and change the world by doing so.

Obviously, I’m a keen supporter of this campaign. It’s wrong that the number of women in such roles is so disproportionate and I don’t want Amelie growing up in a world with needless obstructions to her progress.

I want her to have the same opportunities as her brothers. As a result, I believe in establishing STEM skills as a matter of course.

An infographic from Primo's Coding Girls campaign showing ways of supporting girls' enthusiasm for STEM topics.

There are numerous ways to nurture a love of STEM subjects as the infographic above illustrates. As well as reading relevant stories to Amelie, we have recently introduced her to our Cubetto Playset.

I’ve said it before and I’ll say it again; it’s a brilliant educational toy that makes a potentially tricky subject easy to understand. It’s as a gender-neutral toy and it goes without saying that it’s a lot of fun too.

Although she’s a few months younger than the recommended age, Amelie clearly gets a lot out of playing with it and is off to a great start.

She already understands the cause and effect relationship between the board and the robot. I’m happy that she’s learning the basics of coding so early in life. It can only serve her well at school and, of course, way beyond.

An infographic from Primo's Coding Girls campaign showing famous women in STEM.

As part of the Coding Girls campaign, the people at Primo are offering a six-week paid internship at their London HQ this summer.

The successful candidate will have the chance to work in all departments and on significant projects. What’s more, the internship could even lead to a permanent role.

It’s definitely the kind of thing I would encourage Amelie to pursue if she were old enough. You can find out more about this fantastic opportunity and apply here.

Disclosure: this is a collaborative post.


  1. Fkyingkids

    Very informative and encouraging article. Young girls should be enlightened about these things and encouraged more than ever. They deserve to do different things and choose whatever field they would be interested in when they grow up.

  2. John Adams

    Now this is a superb idea. I’ve got my eldest using scratch, but her school’s computer club has a staggering gender bias: 10 boys and two girls. That demonstrates a huge need to get kids into coding. Well done Primo!

  3. Pingback: Why pinkification is still such a big problem - Comment - Diary of the Dad

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