For most of us, BIC is synonymous with disposable razors and our first forays into shaving. But, in the same way that fashions change – more on that shortly – products do too.
BIC SHAVE CLUB is a brand new subscription service which allows subscribers to receive fresh blades on a monthly or bimonthly basis.
The introductory kit comprises a top-quality razor and four blade refills. Depending on preference, you can choose from three-blade and five-blade models.
Refill kits are available from £4.50 (three-blade) and £8 (five-blade) per month. Subscriptions to BIC SHAVE CLUB can be paused or cancelled at any time. What’s more, the five-blade kit is currently available for £2.95 for the first month.
To celebrate the launch of the new range, BIC commissioned a survey of 2,000 British men to discover their shaving preferences. There were some interesting findings. Beards have become much more commonplace in the last year or two but one in four of us plan to swap for a clean-shaved look in 2018.
Furthermore, the average British man spends £2.99 a week as well as five minutes, 31 seconds a day styling their facial hair.
Elsewhere, David Beckham was deemed to have the most stylish facial hair while Obi Wan Kenobi was seen as the most memorable.
I don’t know about others but, based on this research, I’m letting the side down! Maybe that’s because I’m not from the West Midlands. It turns out that men spend more time and money on facial grooming there than anywhere else.
Or maybe I’m just not doing enough. I tend to tidy up my beard once a week. This makes me more of an ageing Jedi than a modern-day style icon. Oh dear.
Perhaps I should take some pointers from grooming expert The Chic Geek who BIC has worked with to predict some of the facial hair styles that may be the norm in the future. Check them out in the video above.
The looks in question include one known as the monkey tail – far left in the picture above. I don’t know about that on me, but maybe I’ll try a new look when I lose my winter beard. Whatever I decide, I’ll be using my new BIC SHAVE CLUB kit to achieve the desired appearance.
I have five starter BIC SHAVE CLUB kits to give away. To be in with a chance of winning, please use the Rafflecopter widget below. As always, you can use as many entry methods as you like. Good luck!
Disclosure: This is a collaborative post.