I’m a Generation Graco Ambassador!

Two Graco car seats in front of the Generation Graco logo.

I’m delighted to announce that I am a Generation Graco Ambassador! Between now and the end of the year, I’ll be sharing updates and reviews of the Graco range. I’m also especially pleased to be working with an early years brand that recognises dads as equal parents.

In fact, Graco’s proud history owes much to a dad. Some 60 years ago David Saint – an engineer and father of nine – invented its first baby product: the Swyngomatic. It sold millions and helped position the brand as a household name. The rest, as they say, is history. Graco has since introduced a wide range of items for young families including the Graco Travel System.

A kangaroo in London Zoo.

It was nice that the Generation Graco launch was a family affair. And at London Zoo, no less. It was the first big day out we had attempted as a family of five, so I was a little nervous. Especially as it started raining the moment we arrived in London.

Happily we reached our final destination dry and without tantrums. Phew! We were joined by the other ambassadors and their families. The Mappin Pavilion – which overlooks kangaroos to one side and tigers to the other – was our base for the day. A fine location!

A photo posted by Tom Briggs (@diaryofthedad) on

It was a very well organised event. After a much-welcome breakfast, it was time to start finding out about the Graco range. As well as talks and product demonstrations, there was plenty to keep the kids entertained.

There were toys, a colouring table and face paints. There were also breaks to go and see the penguin show and meet a pair of meerkats up close. Dylan and Xander were in their element!

Two boys wearing super hero face paints drawing at a table.

What struck me during the demonstrations in particular was the parent-friendly approach to the products’ design. We’ve all struggled to fold a stroller while a bus full of passengers watches our every move. Thankfully the innovation experts at Graco have found answers to parenting challenges like this. There were several nifty design elements across the range.

Safety is obviously a vital element too and, again, I was impressed by everything I saw and heard. It’s good to know, for example, that every item in the Graco range is rigorously tested. There was also a talk on car seat safety by an expert from Thatcham Research. I left feeling very confident in the products.

We all really enjoyed our day and I’m looking forward to testing the products as part of my Generation Graco role.

First up will be the Milestone all-in-one car seat – keep an eye out for that!

Disclosure: this is a collaborative post.


  1. Pingback: Review: Graco Milestone All-In-One car seat - Diary of the Dad

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